In this article, we’ll be taking a look at some of the factors that customers take into consideration when purchasing new Windows or Doors. As well as this we will take a look at how you can provide greater assurances to your customers.
Why make the switch?
As any experienced installer will know, many factors go into the decision to make a new window or door purchase. Poor thermal efficiency, irreparable damage or even new builds can all be valid drives to make such a purchase.
But what else goes into the decision to purchase Replacement Windows or Doors?
How consumers arrive at a purchase decision
Whilst retail purchases of Windows and Doors still outweigh online sales for now, consumers increasingly rely on the internet to inform their purchase decisions. More informed than ever, you can be sure that a vast majority of potential customers that contact you, or enter your door are already well informed. Both on what they’re after and what you have to offer. Likewise, they will be well informed on your competitors.
Online sales are rapidly increasing as powerful tools such as our Quote Builder provide homeowners with a quick way to create their own order with no fuss. Time is a precious resource to consumers, so as online tools become more powerful online sales will continue to rise.
Customer confidence
As your customers will be vetting all installers they’re considering, prior to making contact, having a strong online presence is vital. Demonstrating clearly what you offer is highly important. If a customer can’t figure out what products are available to them and what guarantees are provided, they may go somewhere else.
If the customer is intending to make a purchase due to damage or performance related issues, it’s of the utmost importance that you can assure the customer that they won’t experience the same problems should they choose to work with you.
Trusted TruFrame installers have access to our huge range high-quality uPVC Windows and Doors with endless customizability options which customers love. We also ensure that you’re never left out in the cold by a supplier. Our 9-step process for providing our installers with outstanding products and services makes your work that much easier.
We also provide 10-year guarantees for both our frames and locking systems, so your customers can rest easy.
Costs
Door and Window replacement costs are also a key consideration homeowners will factor into their decision. From a few hundred pounds for a single window to a few thousand for a full house, costs can vary significantly based on the type. Having a good understanding of your costs and being transparent will lead to a better customer relationship
Time cost is often overlooked. Projects dragging on is a big concern for most homeowners, so setting a timeline and sticking to it goes a long way to winning a job. Having a supplier with a 24-hour turnaround on quotes is also a huge help.
As one of the UK’s largest uPVC Window and Door suppliers, we take great pride in providing outstanding service to our customers. With regular investments in our manufacturing capabilities, you can be sure of our commitment to staying at the top of our game.
If you would like to join the TruFrame family and become one of our trusted installers, get in touch now!
