Choose Made in Britain to entice customers
After December 2019’s general election, the United Kingdom voted the Conservative party to remain in government, this time taking the majority of seats.
But in reality, this was more than just a normal general election, overshadowing this election was Brexit. This election was the deciding factor in how Brexit would proceed in 2020.
The Conservative party, with its increased number of seats in Parliament, is now pushing ahead with its Brexit plan – and aiming for a deal with the European Union (EU).
What does this mean for the fenestration industry? How will this affect suppliers, manufacturers and installers?
In this blog we will clear up some facts about the uncertainty of Brexit for double glazing installers and how the “Made in Britain” stamp will start to have much more value again.
The current climate of the double glazing industry
As it stands homeowners are somewhat reserved in spending money for home improvements due to the simple reason of the uncertainty of Brexit.
Because nobody really knows what the outcome of a Brexit deal will be, this is why homeowners – and in even some cases businesses – are hesitant to make a move to improve their homes or business in renovation projects.
Once a Brexit deal has been agreed upon and followed through, homeowners may be more willing to continue spending their disposable income in home renovation projects such as double glazing improvements or upgrading their front and back doors.
The importance of Made in Britain
Once a deal has been agreed and the process of leaving the EU will begin, we believe that the “Made in Britain” stamp will rise in value again, as homeowners will seek out windows and doors that were manufactured in the U.K. to avoid any headaches or complications with shipping and importing costs.
Whilst, for the most part, this may be more of the installer to worry about. We do believe that it is for this reason, that we expect a surge in homeowners installing British products and taking pride in doing so.
In this survey conducted by YouGov, it clearly shows that the elder generation favour more towards voting for the Conservative party and coincidentally, it’s this age group who have the disposable income to their name due to retirement as well as most of them, buying their homes before the housing price boom in 2008.
So, tying this all together, what can you do to attract homeowners to buy your products and install TruFrame windows and doors?
Be proud of the “Made in Britain” stamp and showcase it on your websites
Simply put, TruFrame is a British company that manufacture British products and we are proud to be British.
In a similar sentiment, we would advise our network of installers to promote and “shout-out” about being a British company that installs “Made in Britain” products to attract new homeowners in choosing you to install their double glazing products..To find out more about our manufacturing process, take a look at our 9 step process page and our core company values.
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