At TruFrame we are proud to offer our customers windows & doors that provide energy efficiency, security and beauty. A big part of that is the installers we partner with, who we hope to inspire to do the same for their customers.
As technology advances and we steadily move toward a more mobile way of obtaining information, our customers can more easily access the information needed to make informed decisions for themselves. This increases the importance of building healthy relationships with your customers and making yourself and your companies information more readily available. Loyalty in customers if born out of trust and can be used to turn them into your own personal brand ambassadors who will willingly promote your business.
Ensure your staff are on the same page
The best functioning teams form when a company’s culture focuses on motivating and empowering them to work to their full potential. You know how your business and your service should look and feel. Your team, however, may not.
Whilst it’s paramount that your employees are trained to carry out their profession well, it’s just as important to ensure that they carry all other aspects of your business to your standards. The way they interact with your customers, your other employees and the method with which they carry out their day to day jobs are all trainable areas.
Allowing your employees to observe you or other senior members of your team providing good customer service, then having them ask questions about how a situation was handled will give them the confidence to do the same in the future. When they do start to work with customers be sure to observe and provide helpful guidance and support so that they can improve.
Be proactive
When a customer reaches out to you for help or advice, it is vital that you try to resolve any issues or provide that support as quickly and efficiently as possible. It can be frustrating for a customer who has invested their time into a business to then be ignored when an issue has arisen.
Acknowledging an inquiry in the first instance, whether a simple inquiry about your company or to ask about a product, providing quick customer service will go a long way. A simple message stating you will look into the issue and get back in touch is always better than leaving a customer hanging. Wondering turns into doubt very quickly, so don’t let it happen.
Learn to use feedback to your advantage
Assuming that your customers are happy with your service is the downfall of many businesses. All is quiet does not necessarily mean all is good.
Asking for feedback from your customers, via a survey or as a feedback form can help your business to assess your own performance and adapt to what service your core customers are after. Regular feedback allows you to identify areas where your business can improve and you advance in this highly competitive market.
Stay flexible & innovative
Your business plans should stay as flexible as you possible. Trends in windows and doors change regularly so you need to be sure that you can account for them.
Likewise, on a job, a situation may change meaning you need to change tact. If this is the case make sure you keep your customer well informed of any changes, involving them in the decision process. Investing in the latest technology is key in a business like Windows and Doors as you need to be meeting the high standards of homeowners. If you are interested in providing your customers with the best quality products, contact us to inquire about becoming a trusted TruFrame installer.
