Certass survey: Product quality is the most important factor in choosing a window or door installer

In a recent survey carried out by Certass, it was found that the key factor (when choosing a window or door installer) is simply the quality of the product.

Whilst some of you reading this may be surprised to hear that product quality beats price, we think it’s a good indicator that (if you install the best products) homeowners will actively choose your installation company over one offering the homeowner a cheaper, lower quality product.

In this article, we’ll look at the many factors that play a role in homeowners decision-making, including:

  • Price
  • Location
  • Product quality

Price

As Certass’ survey revealed, consumers are now placing the quality of a product higher on their list of priorities than its price… However, this isn’t to say that businesses will be able to charge whatever they want.

So what is the right price? 

The right price should ideally be something that reflects the product quality and reputation of the company.

Offering a very low quote may negatively impact your brand, in that customers might think there’s something subpar about your service, or even that you’re lying about the high quality of the product.

So what’s the difference between being cheap and competitive? 

Cheap assumes you will offer below the industry-standard just to win the business from your competitors, whereas being competitive means staying within the industry-standard and offering a realistic quote based on product and installation.

Therefore, by being competitive, the product-quality will relate to the price of the quote.

Location

Another considering factor may be the location of your business and the distance you are from potential customers.

You may assume that homeowners in your surrounding area would be interested in your services, but this isn’t always the case.

Location plays a small part in homeowners’ decision-making, particularly if the local choice is poor. Homeowners won’t settle for products just because the installer is five minutes down the road.

So should you offer great services, homeowners outside of your service area may be interested in getting your business to install their windows and doors. 

While this is great news for those pushing the limits of how good their services can be, it also means you’re up against more competition (from farther afield).

Product quality

As previously mentioned, it’s no surprise that product quality is the key determining factor for homeowners when researching and choosing a double glazing installer to go with.

At TruFrame, we pride ourselves on manufacturing the best window profile systems, with installers and homeowners in mind.

As part of the TruFrame installer package, you will receive all the benefits of understanding our products, the manufacturing process, and being able to install our high-quality products, giving you the edge over your competitors.

To find out more about our products, visit our Liniar page, our partners with whom we create the perfect window profile system.Alternatively, to become a TruFrame installer, get in touch with us today and we’ll help you get you set up and installing our products.

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