Between Garden and Home: Is connecting indoor and outdoor spaces here to stay?
Over the last year, homeowners have been forced to spend more time at home than ever before. This has led to a newfound appreciation for outdoor spaces with homeowners looking to incorporate the outdoors into their homes.
But as lockdown starts to ease, this begs the question whether homeowners will continue the trend of connecting their inside space with their gardens as they are able to spend more time out of the house.
In this article we look at the benefits of connecting indoor and outdoor space and whether this trend looks to continue.
Benefits of connecting indoor and outdoor spaces
Let’s take a look at the key benefits of creating a seamless transition between the indoors and outdoors, which can be used to promote the benefits to your customers.
- Creates a greater sense of space
Regardless of the size of a property, by creating a transition between the indoor and outdoor space, an illusion of added space is created, making a room feel more spacious. This is an ideal solution if a home feels rather cramped.
- Enjoy unobstructed views of your garden all year round
Come rain or shine, by creating a home that incorporates outdoor living, homeowners can enjoy the view of their garden from the comfort of their home.
- Maximises natural light
By installing features in the home like a sliding or bi-fold door, you are able to completely open up a living space – flooding it with natural light. This not only makes for a more airy and spacious feel but can also help to heat up a room and help save on energy bills.
How installers can make use of this trend:
It is all well and good looking at how this trend can benefit homeowners but how can installers benefit from this trend?
Firstly, you can target your product ranges to meet this demand. For instance, bi-fold doors are one great way to create a transition between the interior and exterior of a home and are currently very popular with homeowners. By offering more of a selection and choice for this type of product, you are more likely to capitalise on this trend.
Also, marketing is a crucial part of benefiting from this trend. If you understand that more customers are looking for products that encourage a transition between indoors and outdoors, then it is wise to invest more time and money in marketing these types of products to your audience. You could also write blogs and guides on how best to incorporate outdoor space in one’s home in order to drive traffic to your site and generate leads.
What does the future hold for the trend?
The question remains, will this trend continue to rise in popularity or, as we come out of lockdown, will people focus less on their homes and gardens?
According to research conducted by Aldermore, seven in ten (69%) homeowners say they want to make improvements to their home post-lockdown.
If lockdown has shown us anything it is that this increased time at home has forced people evaluate their priorities and this includes homes. It has helped us to identify what areas we would like to improve and enjoy spaces in our homes that we may have ignored before – including our gardens and outdoor space.
It is clear that homeowners are now more than ever aware of the benefits outdoor space has to offer and how this can be used to transform not only the exterior of our properties but also the interior too.
Whilst it is unlikely that homeowners will not just resort to pre-lockdown habits, it is highly likely that homeowners will continue to make improvements to their homes which is only beneficial to the fenestration industry. For more information about how your business can make the most of this trend, get in touch with us and a member of our team will be happy to provide further advice.
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