The versatility of conservatories and why you should be installing them
For a homeowner, the consideration of having a conservatory installed is a big investment to them, and despite coming with a large number of benefits, some homeowners may still be sceptical about making the splurge. As a double glazing installer, it is important to be aware of the benefits that a conservatory can provide and use these benefits to reach new customers, and help them see why a conservatory is such a great investment.
Why you should offer conservatory installation to your customers
Being able to meet the needs of customers is essential. Naturally, when looking for windows or doors, customers may assume that double glazing companies also offer conservatories. But that isn’t necessarily the case – and not doing so can harm the potential of that customer using the company in the future, and potentially even send the customer to a competitor.
That’s why offering conservatory installation can help to create a healthy customer relationship. In addition, there are a number of other benefits to conservatories themselves, and ways these can help grow your company.
Adding living space
When it comes to adding new living space to a home, conservatories are a versatile addition. They can come in a number of shapes and sizes to suit the available space. They offer a great alternative to a full-on house extension and generally can be cheaper than moving house just to gain more space.
This consumer need can be used to attract new customers. By targeting people who are looking to move house due to lack of space, you can present the benefit of a conservatory creating more space at a lesser cost.
Increased natural light
As conservatories often have large panes of glass units, they are a great way of bringing natural light into the home.
Some customers may be looking for natural light products, or for information on how to improve the lighting in their home. As an alternative way of bringing light into the home, as an installer, you can recommend a conservatory instead, which will create a whole room with natural light.
Party or dinner hosting
Whilst a more unconventional use, conservatories can be a useful addition to add a dining room to a property that wouldn’t otherwise have one. This can be an ideal room for hosting guests for dinner or parties.
Families that host dinners for guests can make for a good target audience, particularly those in smaller properties.
Support from TruFrame
As a forward-thinking uPVC supplier, TruFrame is a strong partner to work with when offering conservatories to your customers. Our wealth of knowledge and attention to detail through our hand finished process will help to increase customer satisfaction through the level of quality of the final product.
18th November 2020
How To Use Social Media in a Double Glazing Business
In recent times, social media has become an integral part of our everyday lives, the same can be said in business. Social media can be a valuable, cost-effective tool for businesses to market and promote their business to a wider audience, increasing their customer base and thus impacting sales. The double glazing or fenestration industry […]Read on
18th November 2020
How To Gather More Customer Reviews and Build a Reputation?
There are many factors that go into a customer’s decision when choosing a trusted window and door installer. One of these factors is recommendations from others about your business. What other people are saying about your business can have a drastic influence on a potential customers’ decision to hire you or not. Word of mouth […]Read on
22nd October 2020
How To Generate Referrals From Existing Customers
As a business, you have most likely invested money into marketing your business and the services you provide, to attract new customers, and ultimately increase sales. But marketing does always mean spending money directly on new customers. A bit of TLC to existing customers can pay dividends, not only in loyalty, but in generating referrals. […]Read on