Increase Your Door Sales This Summer 2022

20 July 2022

Summer is a great time to increase your door sales. Many homeowners are looking to upgrade their homes and improve before the colder weather arrives. If you want to take advantage of this, now is the time to start planning. 

This blog post will discuss some tips that will help you increase your door sales this summer. 

Offer a range of popular door styles

One of the best ways to increase door sales is by offering a variety of door types.

This gives customers more options to choose from and increases the chances of finding something that meets their needs. Popular door types to consider selling are uPVC French doors. French doors are great for kitchens as you can leave the front open, have lots of ventilation, and have natural light and lead into the garden. 

Some customers won’t know what they want or need, whereas others will already know and are just looking to confirm that you offer it, so making your range as comprehensive as possible will allow you to appeal to the widest pool of customers.

Express the benefits of patio doors

Another tip is to explain the benefits of patio doors. If there was a door meant for Summer, it is patio doors.

Many people don’t realise how much they can improve their homes with this door type. They are perfect for Summer because they let in natural light and help keep the home cool. They also are heavier and will not open in the wind. They can offer regulated air flow and create a large open space within the property.

You can use leaflets or other marketing materials to explain the benefits of patio doors and why they would be a good choice for Summer. You can also call your customers and ask if they would be interested in learning more about patio doors or reach previous customers through email marketing.

Give the option of stable doors

Stable doors are the perfect back door for homeowners with children or pets, allowing you to have the top section open for ventilation, and keeping an eye on the children, while still having the bottom section closed safe and secure, to keep any pets or children that need to stay inside in the home.

Summer promotion

One of the best ways to increase door sales is through promotion. Promote your products through channels like social media. Show your recent installations, especially the ones that are on well-presented and aspirational properties. Employ the use of A-boards outside your customers’ homes to target around their area, maybe even give them a small discount for keeping the board up longer. Drop cards and leaflets are other methods of low-cost promotion.

Many homeowners are looking for ways to save money, so this is a great way to attract customers, particularly with the increased cost of living, the thought of saving money is more appealing to some homeowners. Focus on high-quality products showing the great value you offer.

Excel at customer service and after-sales care

Providing excellent customer service and after-sales care can be a secret weapon to driving more sales. Homeowners are more likely to purchase from a company they trust and feel comfortable with, and thus many will rely on recommendations from friends and family who have used your company previously.

Make sure that you are friendly and helpful when interacting with potential customers. If you go above and beyond to meet their needs and be responsive to any queries they may have, they will be more likely to do business with you.

Finally, make sure that you are marketing your door sales properly. Door promotions won’t matter if no one knows about them. Ensure that you are advertising in the right places so that homeowners can easily find you when they’re in the market for new doors.

Contact TruFrame today for windows and doors your customers will love to have in their homes. We manufacture the highest quality products so you can have peace of mind that you are only supplying the best.