As we move further into 2022, it’s essential to stay ahead of the curve to attract more window and door customers. In this blog post, we will discuss the top sales tactics that have been successful in previous years and are likely to continue being successful in the coming year.
Some of the vital tactics to keep in mind when selling windows and doors include: focusing on customers, providing excellent after-care service, and offering regular maintenance services.
Focusing on customers
It’s essential to keep the customer in mind when selling windows and doors. This means understanding their needs and wants and then providing them with a product that meets those needs.
Common motivators that interest people in wanting to replace their windows and doors are:
- Improving energy efficiency
- Improving security
- Replacement due to damage
- Changing the aesthetic of their property
- Looking for more flexibility or a specific function (such as Tilt and Turn Windows)
Keeping these motivators in mind will help when it comes to marketing your business and when having conversations with potential customers, as you can use them to relate to their wants and needs.
Providing excellent after-care service
Once a window or door has been installed, it’s crucial to provide excellent after-care service. This includes things like regular inspections and repairs and customer support in case of any problems.
It can help with increasing the number of positive reviews you receive, as after-care appointments provide additional opportunities to request a review, if the customer didn’t leave one post-installation.
Sales tactics following the pandemic
It’s essential to consider that many people are still working from home or may prefer to use digital forms of communication as much as possible.
In light of this, here are some effective sales tactics that can be used to reach more customers:
- Use video calls or online meeting platforms to connect with potential customers
- Send out information about your products and services via email or social media
- Make use of online advertising to reach a wider audience. As such, sales tactics should focus on online methods of communication and marketing
- Additionally, it may be necessary to tailor cost-effective solutions for customers working with limited budgets, particularly as household bills and other costs increase.
What’s more, it’s also essential to stay up-to-date on the latest trends in the window and door industry, as well as homeowner trends. This can help you understand your customers’ needs better and offer them the latest and most innovative products.
It is essential to provide them with the highest quality fabricated windows and doors to choose from. TruFrame stays ahead of the industry, focusing on up-to-date methods of fabrication using the latest technology through continued investment and high-quality materials. You can be assured of quality whenever you install a TruFrame product and, therefore, ensure your customers’ satisfaction.
These tactics are essential for building lasting customer relationships that can result in future sales opportunities. By keeping these sales tactics in mind, you can be sure to attract more window and door customers in the coming year.
If you have any questions or want to learn more about how TruFrame can support your business with hand-finished windows and doors and unrivalled marketing support, please contact us today. We would be happy to discuss your needs and help you find the perfect solution for your customers.