Why sustainability is a key factor in customer decision making

Sustainability has become a key factor in customer decision making. It’s a theme that may sound like an industry buzzword but is something that has genuine meaning and appeal.

In this article, we aim to give you a better understanding of what it means to be sustainable and why it’s important to homeowners, so you’re always prepared for customers asking whether your products are sustainable.

Why sustainability is a growing theme for homeowners

Sustainability is all about the idea of creating products which are environmentally friendly. 

As activists and governments talk more about climate change and try to run the world in an environmentally-friendly way, homeowners and consumers are also starting to care more about the same issues. In turn, businesses are seeing a shift in the priorities of their customers.

This is why sustainability has become important in the decision-making process for many products.

With so much competition out there, sometimes the only difference between one company and the next is the eco-friendliness of their products. Customers have realised this, and with sustainability becoming a larger priority during the decision making process, many are now questioning companies on their environmental- friendliness.

If a company is using harmful materials or resources to manufacture their products, then they run the risk of putting consumers off their products.

The same can be said for the fenestration industry, where uPVC windows and doors once contained lead-based materials and may have been considered harmful to the environment.

Now, however, fabricators such as TruFrame use Liniar uPVC profiles, which do not contain any lead-based materials in their uPVC windows, meaning that they’re more sustainable towards the climate.

What does all this mean and how does it affect homeowners?

At TruFrame, we’re proud to be in partnership with Liniar, supplying 100% environmentally-friendly windows and doors to our network of installers.

Our windows and doors offer the perfect balance, being fully sustainable without losing any of the great benefits of uPVC.

Even though the materials have changed, thermal efficiency has actually improved over the years, thanks to new developments in the internal design.

On top of this, there’s no trade-off in quality; the window frames or door frames can still be highly customised to the homeowners’ specifications in terms of styles, colours and accessories whilst not relying on unsustainable materials. 

These are just some examples of the way double glazing sustainability affects homeowners. But what about installers?

Our stance on the environment & sustainability of our products

If you’re reading this and you’re a TruFrame partner, then you should already have a good understanding about our company, our difference and what our company ethos is, especially when it comes to the sustainability of our products.

If you’re not a TruFrame installer, then by registering to become one of our installers, you will gain access to marketing material, trade support and everything you need to know about the sustainable benefits of our products.

As a company, we take great pleasure and pride in making sure our products are fit-for-purpose and are environmentally friendly. This means being sustainable, whilst offering energy-efficiency and durability in our products.

Visit our trade support page to learn more about the process in which we work with our installers. And be sure to visit the energy-efficiency page to learn all about our sustainable products.

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