As a window and door company, whether working in installations or supplying products via a trade counter, you know that it can be tough to stand out in a competitive market. You need to find ways to differentiate yourself from your competitors, and promotional marketing materials are a great way to do that. This blog post will discuss the promotional materials that will help you stand out from the competition and attract more customers.
Types of promotional materials
- Leaflets
- Brochures
- Signboards and drop cards
- Branded goods
How to use promotional marketing materials
There are many different promotional materials that you can use to market your double glazing business. Some of the most popular ones include leaflets, brochures, contact/business cards, and branded goods. Let’s take a closer look at each one.
Leaflets
Leaflets are a great way to promote your business to a large audience. They are easy to produce and distribute, and you can use them to promote a wide range of products and services in one go.
Leaflets are especially useful for customers who perhaps do not use websites or digital media often, or whose access to digital services is limited. They can give your potential customers essential information like opening times, contact details, and brief descriptions of your services or products. It can give them a good quick overview of your business.
With the contact information on, they can also be used to order further information, like follow up phone calls, quotes or to request a full brochure – helping your customer move down the sales funnel.
Where leaflets can be particularly useful is when you’re expanding into a new location, or perhaps trying to gain some additional leads in an area where you don’t have a showroom or other physical location. Some leaflet drops in those areas can help with gaining some local traction.
Brochures
Brochures are similar to leaflets, but they are typically more detailed and contain more information about your products, such as specific features and benefits of the windows and doors, as well as sometimes containing some technical information, for the more savvy customer.
Where a brochure can perform well is when a customer needs a little more information about the windows and doors available, or if they aren’t quite ready to make a decision. A lot of the time, potential customers will go through various stages, and often they are in the research stage. A final decision may not be taken for several days or weeks, and by handing a brochure to those interested, you’re helping them to remember your business amongst the other ones that they may have seen.
Remember: Not everyone is ready for a quote or to sign on the dotted line straight away, and it’s important to ensure your marketing supports customers throughout each stage, from initial research, through to narrowing down their options, and finally, to the purchase.
Partnering with TruFrame gives you access to a wide range of marketing materials that we produce for our customers, which includes brochures that can include your branding, making it quick and easy to get your name, and products, out there.
Signboards & drop cards
Signboards are a great tool for advertising your services while your contractors are out on an installation. They are an A-frame advertising board which is put up outside the property at the beginning of the installation that can advertise your services to neighbours and other locals who can also ask your customer about their experience. You may be able to leave it up for a number of weeks after the installation is finished. These are extremely powerful because they can give a tangible view of your work to potential customers.
Drop cards are similar in the way they are dispensed in the immediate local area the installation is being completed. They are similar to leaflets and can be delivered to neighbours to entice curiosity about the installation and potentially a chance to view the work in real life if it is viewable from outside the home. Neighbours often share recommendations so if your contractors have excelled at their work, your customer can tell their neighbours if they ask about their experience with your company. This works especially well if the drop card has an incentive, for example a discount on one of your products.
Branded goods
Branded goods are a great way to promote your business and attract new customers. They can include anything from branded masks and bottles to branded vehicles and clothing. When used correctly, they can help you stand out from the competition and generate more sales leads.
Branded clothing helps give a professional look to your installation and sales teams. A branded hoodie, t-shirt or jumper, or even a mask (especially when entering the customer’s home) can make that extra difference and instil a stronger sense of trust. It makes your brand stand out and be much more memorable, and when a good job is done, much more likely to get that valuable word of mouth recommendation.
A more common option is branding on vehicles. Having your logo and contact details on your vans can help attract customers in areas where you’re currently carrying out work, and because they can often see the work in progress, can act as a real attraction.
Promotional marketing materials are a great way to promote your business and attract new customers. There are many different promotional materials that you can use, and each one has its unique benefits. Use the information in this blog post to help you create promotional materials that will help you stand out from the competition and generate more sales leads.
If you’re a double glazing company looking to drive new leads, speak to us today. At TruFrame, we offer dedicated marketing support to our customers to help them thrive.
